Nice things people have said about me:


+ Olympian conceptual talent… strategic dousing rod… persuasive advocate… seer of culture and context… near-instantaneous processing speed…rapier-sharp taste and judgment. Rarely do the ad gods confer their gifts so freely. She's a goddam phenom - Greg DiNoto, CEO DiNoto 

+ Liz's superpowers start with people - she talks, she listens and she understands. The thing that stands out for me about her concepts and her copy is that it always feels real, human...and right.  I'm always hoping for creative leaders that push me and make me better - that's Liz at her core. - Jayme Maultasch, Managing Director, DNY

+ Liz is one of the smartest, most capable creatives I’ve worked with. She’s the kind of person you can bring in to lead a pitch/account, because she’s as strategic and thoughtful as she is creative. - Matthew Anderson, former Chief Growth Officer, BBH; CMO, Marina Maher

+ An incredible leader, creative and human. She leads by example, collaborates closely with her team and is always pushing for the best work. Her enthusiasm is contagious and sets the tone for the rest of the team. - Allison Navon, ACD Deutsch NY

+ Aside from being wonderful to work with in every conceivable way, Liz is one of those rare creative leaders that always manages to make the work better. Wild creative ideas, fearless leadership, incredible craft and dedication to detail plus a heart of shining gold. - James Cowie, GCD, DDB Melbourne 

+ Hey, she's funny! How come I never realized she was so funny? - Popular Guy at my 10-year High School Reunion.

Some things you may not get from my resume:

I love helping brands connect with people -- especially women -- and helping people connect with brands in ways that benefit them both.

I create the platforms, campaigns, and tag lines that brands can use for years. (And many have.)  I launched Bioré pore strips, introduced cargo pants for Old Navy, rebranded Mitsubishi Motors with "Wake Up and Drive," turned Universal Studios from a theme park to a resort destination, and most recently, created Cetaphil's first ever global brand campaign. In my first job, I decorated ice cream cakes at Carvel. 

I am a social marketing insider. Having been an blogger/influencer, a marketer, a digital publisher, and a creative director, I have a unique perspective into every facet of social strategy, influencer marketing and branded content creation. (PR agencies have pitched me my own campaigns. That's always strange.)  I taught America to Tweet, Pin, and Snap live on the TODAY Show. I continue to live social media every day -- and most nights, but I'm working on that.

I don't hate the word "creativity," but it's not what we do; it's the tool we use for solving a marketing problem. 

I really dislike calling people "consumers." Can we work on that? Let's work on that. 

I am a planner's writer: I am devoted to strategy, data, and cultural insight. 

I am a writer's writer: words matter. 

I do my best to live my values. That can be hard in this business, but it's important to me.

I am hard on my keyboards.



Things I can do for you, on contract or freelance

Building brands, reinventing brands, refining brands, helping brands find their people, whatever the platform. Giving brands a new voice, or even their first voice. Helping a creative department find the magic in the details. Turning a category on its head. Pushing for craft. Writing literally anything (with a mostly non-ironic use of the word literally). Figuring out a sharper strategy. Cracking the new business big idea, even when you're counting the hours until the pitch. Motivating and inspiring. Bringing positive energy. 


How I work: 

 I can lead a big group, guide a small team, pair up with a partner, or fly solo. Let me know how I can help. You can reach me at  lgumbinner[at]gmail.com