Creative Director/Writer, Influencer-Marketing Insider, Brand Strategist, Content Creator, Digital Publisher, Podcaster.
2009-2013, and 2021-2023: EVP Group Creative Director, Deutsch NY
Managed global and domestic accounts for Unilever, J&J, Cetaphil, Village Medical, Aruba Tourism, HSN, new business.
2011-2021: Creative Director, Project-Based, Ideasicle
Developed branding, agency pitch platforms, marketing strategy, promotions, PR
stunts, new revenue streams, product names, mobile app concepts for marketers including Bose, Staples, Burt's Bees, Columbia Outdoor, Boston Globe, Atlantic Records, Keen Footwear, RetailMeNot, Carthage College.
2001-2008: Creative Director, david and goliath
Ran Universal Orlando Resort, rebranding them from a local theme park to a major resort destination; won and relaunched Universal Studios Hollywood as a top destination for locals.
2006-2023: Co-Founder, Editor-in-Chief Cool Mom Picks
Co-founded influential lifestyle website network for parents, with significant companion social media footprint including Twitter, Facebook, Instagram, TikTok, Pinterest. Named one of Real Simple's three favorite blogs for parents, InStyle's "best of the web," and "the online arbiter of cool for the swing set crowd" by Parents Magazine.
Pioneered modern influencer marketing with innovative programs, branded content, and social activations for brands including Target, Disney, American Express, Gap/Old Navy, Motorola, Microsoft, Google, Kia Motors, Chevrolet, Staples, General Mills, HP, Best Buy, IKEA, Citibank, Amazon, Netflix, Dove/Dove Men + Care, P&G, The Milk Processing Board, US Postal Service, American Cancer Society, Comcast, The Honest Co., Houghton Mifflin Harcourt, Chronicle Books
Appearances on NBC's TODAY Show, CBS This Morning, GMA, Martha Stewart, Nightline, NY1, NPR, network affiliates across the US.
Cited in publications including The Washington Post, Martha Stewart Living, Time, The NY Times, The LA Times, Hollywood Reporter, Parents, Parenting, Good Housekeeping, Advertising Age.
Co-host of the award winning parenting culture podcast, Spawned.
On-and-Off: Freelance Writer, Creative Director, Content Creator
Advertising: The Quills, KBS+, davidandgoliath, Ogilvy, Sapient-Nitro, Deutsch, DDB, DiNoto, Bear in the Hall, Inspira, TripTent, MMC, Fahrenheit 212, Hypnotic Pictures, moveon.org, MTV, Curious Pictures.
Direct for client: Projects for start-ups and Fortune 500 cos in tech, fashion, fitness/health, beauty, gaming, education, travel, online shopping, packaged goods, pharma, baby + family, and one cannabis brand.
Writing: Bylines in PrintMag.com, Huffington Post, Redbook, Parents Magazine, Martha Stewart Online, Lucky Magazine, Time
Out NY, KatieCouric.com, New York Family Magazine, Disney's Babble.com, BabyCenter, Blogher.com.
1995-2000: Group Creative Director, Deutsch NY
Old Navy, Bank One, Ray-Ban, P&G's reflect.com, Footlocker, Bioré skincare, NY Daily News, Mistic Beverages / Snapple,
nibblebox.com, new business.
...and Deutsch LA
Integral in launching Deutsch's LA office with new business wins + launch campaigns for Mitsubishi Motors, Buzz Magazine, Wolfgang Puck Co., Bank of America. Technically Deutsch LA's first writer/ACD.
Previous:
Copywriter, Leonard, Monahan, Lubars + Partners
Keds, Hit or Miss Stores, American Tourist, Hewlett-Packard, Cognos Software, City Year
Copywriter, Jerry + Ketchum
Nathan's Famous, Chinet, Newsweek
Copywriter, Jordan McGrath Case + Taylor
P+G, Quaker Oats, Nestle, packaged goods galore
Awards:
One Show, Andy, ADC, Addy, Hatch, Belding... the usual. But the ones I'm most proud of are a GLAAD Media Award, the Ad Women of NY Game-Changers Award, and a Working Mother of the Year award from AWNY/Working Mother Magazine.