Resume
Executive Creative Director, Copywriter, Strategist, Content Creator, Brand Builder, Voice + Tone Expert, Speed Writing Demon, Bringer of Positivity
For complete resume, visit LinkedIn, as one does.
2025- Present: Associate Professor of the Practice, Advertising, Boston University College of Communication
Teaching Fundamentals of Creativity and Brand Experience Marketing to undergrad + grad students; helping to mentor your next hires. Or bosses.
2009-2013 and 2021-2023: EVP Executive Creative Director, Deutsch NY (DNY)
Managed global and domestic accounts for Unilever, J&J, Cetaphil, Village Medical, Aruba Tourism, HSN, new business.
2011-2021: Creative Director, Project-Based, Ideasicle
Projects for Bose, Staples, Burt's Bees, Columbia Outdoor, Boston Globe, Atlantic Records, Keen Footwear, RetailMeNot. Developed branding, agency pitch platforms, marketing strategy, promotions, PR stunts and activations, new revenue streams, product names, and mobile app concepts.
2001-2008: Creative Director, david and goliath
Pitched and managed Universal Orlando Resort, rebranding it from a local theme park to a major resort destination. Pitched, won, and relaunched Universal Studios Hollywood as a destination for locals.
Through the Years: Freelance Creative Director, Fractional CCO, Writer, Content Creator
Ogilvy, Grey, JWT, Kirshenbaum Bond & Partners, DIKO, Baldwin&, Bullish, Stiltanen & Partners, Sapient-Nitro, DDB LA, DiNoto, The Quills, Bear in the Hall, TripTent, MMC (Marina Maher), Rally Group, Hypnotic Pictures, moveon.org, MTV, Emerson Collective, DoorDash, Docusign, Hark Audio, Boundless Giving, Pvolve.
Ad agency, PR, and client-side work for startups and Fortune 500 companies across tech, fashion, fitness/health, beauty, finance, education, travel, retail, packaged goods, Rx pharma/OTC, B2B, baby + family, and one very chill cannabis brand.
Writing: Syndicated column in PRINT Mag; bylines: Huffington Post, Redbook, Parents, Martha Stewart Online, Lucky Magazine, Time Out NY, KatieCouric.com, NY Family Magazine, Disney's Babble.com, BabyCenter, Blogher.com (She Media).
2006-2024: Co-Founder, CCO, Editor-in-Chief Cool Mom Picks
Until a successful exit in early 2024, co-founded the influential lifestyle website network for parents, growing to heights of 1mm+ monthly users and nearly 1mm organic social followers.
Pioneered modern influencer marketing with innovative programs, branded content, social activations, and experiential activations for brands including Target, Disney, American Express, Gap/Old Navy, Motorola, Microsoft, Google, Kia Motors, Chevrolet, Staples, General Mills, HP, Best Buy, IKEA, Citibank, Amazon, Netflix, Dove/Dove Men + Care, P&G, The Milk Processing Board, US Postal Service, American Cancer Society, Comcast, The Honest Co., Houghton Mifflin Harcourt, Chronicle Books
Named one of Real Simple's three favorite blogs for parents, InStyle's "best of the web," and "the online arbiter of cool for the swing set crowd" by Parents Magazine.
Appearances on NBC's TODAY Show, CBS This Morning, GMA, Martha Stewart, Nightline, NY1, NPR, and network affiliates.
Expert source for The Washington Post, Martha Stewart Living, Time, The NY Times, The LA Times, Hollywood Reporter, Parents, Parenting, Good Housekeeping, Advertising Age.
Named Forbes Top 25 Working Moms to Follow on Twitter, INStyle Best of the Web, NY Post: 8 New Yorkers to follow on Twitter, Daily Beast #BeastBest Top Twitter Accounts of the Year, Parents Magazine: Top 10 Online Power Moms, Forbes.com 14 Women to follow on Twitter, Nielsen Top 50 Online Power Moms
2016-2024: Co-Host Spawned Parenting Podcast
Launched the award-winning parenting culture podcast for parents and not parents. Interviewed diverse authors, thought leaders, celebrities, and activists, including LeVar Burton, Jonathan Van Ness, Meena Harris, Luvvie Ajai Jones, Brad Meltzer, Peggy Orenstein, Guy Raz, Janice Johnson Dias, Donzaleigh Abernathy, Eve Rodsky, Brad Montague, Amber McReynolds, John Della Volpe, Dr. Ken Ginsburg.
Winner 1st Annual Iris Award for Best Podcast; cited as a top parenting podcast by The Washington Post, Mental Floss, Business Insider, Audible, Yahoo! Life, School Library Journal, SheKnows, and more.
1995-2000: VP Group Creative Director, Deutsch NY
Old Navy, Bank One, Ray-Ban, P&G's reflect.com, Footlocker, Bioré, NY Daily News, Mistic Beverages/Snapple, nibblebox, new business.
...and Deutsch LA
Integral in launching Deutsch LA with new business wins + campaign launches for Mitsubishi Motors, Buzz Magazine, Wolfgang Puck Co., Bank of America.
Previous:
Copywriter, Leonard, Monahan, Lubars + Partners
Keds, TJX, American Tourister, HP, Cognos, City Year
Copywriter, Jerry + Ketchum
Nathan's Famous, Chinet, Newsweek
Copywriter, Jordan McGrath Case + Taylor
P+G, Quaker Oats, Nestle, packaged goods galore
Select Awards and Honors:
One Show, Andys, ADC, NY Addys, LA Addys, New England Hatch, LA Beldings, CA, Lürher's Archive, New York Festivals, Effies, Titan Health Awards, AdAge Healthcare Marketing Impact Awards
Most proud of: GLAAD Media Award, Ad Women of NY Game-Changers Award, Working Mother of the Year award from AWNY/Working Mother Magazine
Education:
BA Mass Communication (Advertising), Boston University College of Communication
Other Things That Matter to Me
• Always open to ad hoc career advising and mentoring
• Best-selling Substack publisher, I'm Walking Here
• Syndicated "Creative Voices" columnist, PRINT Magazine
• Frequent conference panelist and media source on creator and influencer marketing, social media and teens, integrity in content creation, driving equitable growth, diversity & inclusion in media and advertising
• Created the Blog With Integrity guidance around transparency/ethics in branded content; co-hosted free webinars for content creators in partnership with FTC regulators
• ONE Moms ambassador for Bono's non-partisan, non-profit The ONE Campaign, focusing on maternal health efforts in Ethiopia
• Former UN Shot@LIfe ambassador promoting childhood vaccinations; former advisory member, Good+ Foundation
• Credited for popularizing one of the New York Times' annual buzzwords of the year