Resume
Creative Director/Writer, Influencer-Marketing Insider, Brand Strategist, Content Creator, Digital Publisher, Podcaster.
2009-2013, and 2021-2023: EVP Group Creative Director, Deutsch NY
Managed global and domestic accounts for Unilever, J&J, Cetaphil, Village Medical, Aruba Tourism, HSN, new business.
2011-2021: Creative Director, Project-Based, Ideasicle
Developed branding, agency pitch platforms, marketing strategy, promotions, PR
stunts, new revenue streams, product names, mobile app concepts for marketers including Bose, Staples, Burt's Bees, Columbia Outdoor, Boston Globe, Atlantic Records, Keen Footwear, RetailMeNot, Carthage College.
2001-2008: Creative Director, david and goliath
Pitched and managed Universal Orlando Resort, rebranding it from a local theme park to a major resort destination; won and relaunched Universal Studios Hollywood as a top destination for locals.
2006-2024: Co-Founder, CCO Cool Mom Picks
Currently an executive advisor after a successful exit in early 2024.
Co-founded influential lifestyle website network for parents, growing to 1mm+ monthly users and nearly 1mm organic social followers.
Named one of Real Simple's three favorite blogs for parents, InStyle's "best of the web," and "the online arbiter of cool for the swing set crowd" by Parents Magazine.
Pioneered modern influencer marketing with innovative programs, branded content, social activations, and IRL experiential programs for brands including Target, Disney, American Express, Gap/Old Navy, Motorola, Microsoft, Google, Kia Motors, Chevrolet, Staples, General Mills, HP, Best Buy, IKEA, Citibank, Amazon, Netflix, Dove/Dove Men + Care, P&G, The Milk Processing Board, US Postal Service, American Cancer Society, Comcast, The Honest Co., Houghton Mifflin Harcourt, Chronicle Books
Appearances on NBC's TODAY Show, CBS This Morning, GMA, Martha Stewart, Nightline, NY1, NPR, network affiliates across the US.
Cited in publications including The Washington Post, Martha Stewart Living, Time, The NY Times, The LA Times, Hollywood Reporter, Parents, Parenting, Good Housekeeping, Advertising Age.
2016-2024: Host Spawned Podcast
Launched the award-winning culture podcast for parents and not parents. Interviewed authors, thought leaders, celebrities and activists including LeVar Burton, Jonathan Van Ness, Meena Harris, Luvvie Ajai Jones, Brad Meltzer, Peggy Orenstein, Guy Raz, Janice Johnson Dias, Donzaleigh Abernathy, Eve Rodsky, Amber McReynolds, John Della Volpe, Dr. Ken Ginsburg,
Winner 1st Annual Iris Award for Best Podcast; cited as a top parenting podcast by Washington Post, Mental Floss, Business Insider. School Library Journal and more.
On-and-Off: Freelance Creative Director, Fractional CCO/CSO, Writer and Content Creator
Clients: Ogilvy, Grey, JWT, KBS+, Baldwin&, Stiltanen & Partners, Sapient-Nitro, DDB, DiNoto, Bear in the Hall, TripTent, MMC, Hypnotic Pictures, moveon.org, MTV, The Quills, Emerson Collective.
Direct-for-brand work for start-ups and Fortune 500 cos across tech, fashion, fitness/health, beauty, finance, education, travel, retail, packaged goods, pharma/OTC, baby + family, and one very chill cannabis brand.
Writing: Bylines in PRINT Mag, Huffington Post, Redbook, Parents Magazine, Martha Stewart Online, Lucky Magazine, Time
Out NY, KatieCouric.com, New York Family Magazine, Disney's Babble.com, BabyCenter, Blogher.com (She Media).
1995-2000: Group Creative Director, Deutsch NY
Old Navy, Bank One, Ray-Ban, P&G's reflect.com, Footlocker, Bioré skincare, NY Daily News, Mistic Beverages / Snapple,
nibblebox.com, new business.
...and Deutsch LA
Integral in launching Deutsch LA with new business wins + campaign launches for Mitsubishi Motors, Buzz Magazine, Wolfgang Puck Co., Bank of America.
Previous:
Copywriter, Leonard, Monahan, Lubars + Partners
Keds, TJX, American Tourister, HP, Cognos Software, City Year
Copywriter, Jerry + Ketchum
Nathan's Famous, Chinet, Newsweek
Copywriter, Jordan McGrath Case + Taylor
P+G, Quaker Oats, Nestle, packaged goods galore
Select Awards and Honors:
One Show, Andy, ADC, Addy, Hatch, Beldings, CAA, Lürher's Archive, Titan Health Awards, AdAge Healthcare Marketing Impact Awards
Most proud of: GLAAD Media Award, Ad Women of NY Game-Changers Award, Working Mother of the Year award from AWNY/Working Mother Magazine.
Education:
BA Mass Communication (Advertising), Boston University College of Communication
Other Things That Matter to Me
• Always open to ad hoc career advising and mentoring
• Best-selling Substack writer, I'm Walking Here
• Syndicated "Creative Voices" columnist, PRINT Magazine
• Frequent panelist and media source on creator marketing, social media and teens, integrity in content creation, driving equitable growth, diversity & inclusion in media and advertising
• Created the Blog With Integrity guidance around transparency/ethics in branded content; co-hosting free FTC webinars for content creators
• ONE Moms ambassador for Bono's ONE Campaign, focusing on maternal health efforts in Ethiopia
• Former UN Shot@LIfe ambassador promoting childhood vaccinations; former advisory member, Good+ Foundation
• Credited for popularizing one of the New York Times annual buzzwords of the year