#UnguiltyPleasures social video series: Low-budget UGC at its best

Advertorial post as part of co-branded content series

Co-branded Valentine's Day gift guide: Generated 100,000+ unique visitors with no paid marketing. (And sold a whole lot of Kindles!)

Tapped into the mom community on social to build engagement. With 69mm+ highly targeted impressions, we got the brand trending in less than an hour using a Twitter Social format.

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#UnguiltyPleasures was a branded content campaign between Cool Mom Picks + Kindle Love Stories. We concepted, produced, and starred in this low-budget, high-impact, multi-platform campaign that included original videos, email support, advertorial posts, a sponsored Valentine's Day gift guide, social promotion, and a wildly successful Twitter Social generating 69mm+ targeted impressions before the hour was up.

Our goal was to get moms to rethink why they so often justify the things that they enjoy -- everything from online shopping, to watching kids' TV, and of course, reading romance novels.

(Oh, and I now see multiple brands using my tagline. That's okay. I know who wrote it.)

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cool mom picks

village md

universal orlando

hsn

degree

cetaphil

altra

aruba

ray-ban

amazon

epiduo

reflect

universal studios hollywood

dr scholl's

nibblebox

chrysler film festival

buzz magazine

amex

Nuttch

historic

words of the year