aruba

It really is one happy island. I went there; I was happy. Truth in advertising.

The campaign was a combination of semi-scripted spots I wrote, ad libs from Ian Wright (host of The Travel Channel's Globetrekkers) who engaged with real Aruban residents, and entirely new ideas that Ian, director Doug Pray, and I workshopped in the van to set at 5 am -- or right there on the fly between takes. 

"Straw stress" still makes me laugh.

ECD/CW: Liz Gumbinner | ECD/AD: Simon Bowden (TV), Joanne Scanello (Print) | Director/Awesome Co-Collaborator: Doug Pray