Cetaphil Moisturizing Cream :30

Cetaphil Gentle Skin Cleanser :15

Cetaphil Facebook Page: Creating multi-platform brand consistency around the globe.

Cetaphil Social Relaunch: :15 Meta Ads

What exactly can you do with a :06 1x1 video on Facebook or Instagram? Well...this.

Cetaphil Snapchat Campaign: :15 ads for Moisturizing Lotion

Key visuals for global toolkit

#CetaphilDermTalk: An appointment-based social influencer series on TikTok , Facebook and Instagram, blending scripted videos + UGC. We developed a months-long content calendar with weekly themes built around skincare trends, seasonal needs, and sticky cultural insight. Videos reached as many as 1.2mm viewers on IG, and 2.2mm on TikTok, far surpassing the 4-10k viewers of typical reels.

#CetaphilDermTalk on FB, IG, and TIkTok

cetaphil

As a longtime fan of Cetaphil, I was honored when I was asked to create their first truly global brand campaign grounded in consumer insight with the aim of building cultural relevance. It's currently building the brand across 5 continents.

In a category that often tells women how to be, how to look, and how to define beauty, I'm proud that we did things differently.

Because however you want to live your life, whatever makes you feel the most "you" -- that's what matters; Cetaphil is just here to make sure sensitive skin doesn't hold you back on that journey.

The Drum: Cetaphil's new campaign adds some sex appeal | LBB Online: Cetaphil's global campaign does more for sensitive skin to keep you doing you | MarComm News: Cetaphil champions sensitive skin in Global Campaign by Deutsch NY