cetaphil
As a longtime fan of Cetaphil, I was honored to create their first truly global equity campaign with the aim of building cultural relevance beyond product claims. It's currently building the brand across 5 continents. In a category that most often tells women how to be, how to look, and how to define beauty, I'm proud that we supported all the ways women want to look, to feel the most "you" you can be.
The Drum: Cetaphil's new campaign adds some sex appeal | LBB Online: Cetaphil's global campaign does more for sensitive skin to keep you doing you | MarComm News: Cetaphil champions sensitive skin in Global Campaign by Deutsch NY
#CetaphilDermTalk: An appointment-based social influencer series on TikTok , Facebook and Instagram, blending scripted videos + UGC. We developed a months-long content calendar with weekly themes built around skincare trends, seasonal needs, and sticky cultural insight. Videos reached as many as 1.2mm viewers on IG, and 2.2mm on TikTok, far surpassing the 4-10k viewers of typical reels.
