The Cool Mom Picks network grew to be one of the most respected and trusted destinations for product discovery, well-curated gift guides, thoughtful perspectives on culture and news, and support for parents who want to live their values.
FACEBOOK: Just one of our social channels that allow us to strategically reach 900,000 followers with different interests, and provide a solid platform for creating and hosting digital-first sponsored content.
PINTEREST: Manage 3 accounts that reach 230k fans; keep up with the ever-changing algorithm; develop "fresh pins" weekly; create sponsored boards and pins for clients in fashion, retail, food and technology; and for fun, pin to our own "guest pinner" board for Martha Stewart.
FACEBOOK COMMUNITIES: Our niches include food, tech, podcasting topics and fitness. So add community manager to my list of skills. (I'm excellent at diffusing online arguments.)
From the dawn of social media, I've kept up with the ever-changing landscape, enabling me to offer expert tips in national media. TODAY Show Segments above: 1) Explaining Pinterest and Instagram to Carlos Quintanilla (and about 3mm live viewers) 2) Teaching America to Tweet live, as part of TODAY's social media series 3) Sharing hot new apps with Hoda and Kathie Lee. Not shown: A segment on Snapchat, which was then referred to as "The Sexting App." Remember that?
We helped usher in a new era of creative collaboration between brands + digital publishers/influencers, with an emphasis on transparency. (Transparency = trust. It's important.) Below, just a small sample of the many branded content campaigns we conceived and activated for all kinds of incredible companies over the years. We've developed everything from sponsored articles and videos to social media campaigns, gift guides, live events and activations, TV segments, fundraising partnerships, and Twitter Socials that generate upwards of 100mm targeted impressions. We like to get creative.
NINTENDO: We relaunched the DS with a self-produced for GenX parents, heavy on the 80s nostalgia.
AMAZON: We created a multi-platform Valentine's Day #UnguiltyPleasures activation and online video series for Kindle Love Stories. Read more about it here.
THE WINES OF VINHO VERDE: To create more interest around Portugal's excellent but little known white wine region, we created the "Low-Commitment Book Club," allowing parents to discuss a series of books with us live on Facebook -- whether or not they had read them. (We know our audience.) A robust advertorial post series promoted each title, made wine recommendations, and offered wine-and-food pairing suggestions for wine-lovers new to Portuguese wines.
PEPSICO: A collaboration to kick off Cracker Jack's "Surprise Inside Project," highlighting the affordable little things parents can do to make big memories. I made live appearances and gave spokesperson interviews, created branded content on CMP including Pinterest infographics and printable family fun coupons. I also participated in a satellite media tour, giving 30+ live interviews to morning shows on US network affiliates in 6 hours. Phew.
