degree

For years, the deodorant category has defined sweat in women as a sign of weakness, something to be ashamed of. From sheepish bridesmaids, to uncomfortable businesswomen in silk blouses. For Degree Clinical, we reframed the discussion, presenting sweat, for the first time, as a sign of strength.

What started as a small US campaign for an adjunct product was picked up by Unilever markets on three continents, where the brand is also known as Sure and Rexona. It ended up creating and defining the entire clinical strength category in multiple countries, and now other brands are racing to follow our lead.

Wall Street Journal: Don't Hate Her Because She Has Time for the Workout