dr scholl's
Global pitch to give Dr Scholl's For Her a distinct and cohesive global identity that's grounded in fashion, not just function. They should have gone with it.
ECD/CW: Liz Gumbinner | ECD/AD: Joanne Scanello
Airport walkway takeover
Retail display
Point of sale
Display banners
Spec website design for "strut route' mapping with social integration.
What's Your Strut mobile app: Allowing women to share their destinations via social, track routes and mileage, and match shoes + foot issues with products through a recommendation engine.
Store display posters
Store display posters
Interactive in-store display using motion-detection technology
An immersive digital experience for passersby in which their walking style is depicted with light, music, and sound.