historic
Oldies...that built brands, built agencies, scored at the Super Bowl, and even helped get a president elected.
When we were tasked with relaunching the Mitsubishi brand, the branding was so weak that purchase intent of individual models went down when associated with the brand name. With the Wake Up and Drive campaign, which ran for nearly a decade, we established Mitsubishi as a serious contender, broke sales records, and established a fresh look and feel that was imitated for years afterwards. The songs we used even made it onto the Billboard charts starting with the Republica track which launched the teaser ads. It's exciting to know that we could not only do right by our client, but actually influence culture through the work.
To compete with Disney, we rebranded Universal Orlando from a theme park to a full resort experience comprising 2 theme parks, fine dining, hotels and more. The "Vacation from the Ordinary" campaign spoofed traditional vacation ads, and launched on the Super Bowl in 2002. It was ranked as the #4 most effective ad during the game (Merwyn Technologies), and scored in the top 10 best-liked in the annual Ad Meter.
This award-winning spot for Bank One was one of a campaign that helped introduce the name change to local customer from Bank of Chicago. Our goal was to reassure customers through tone and manner that even though the name was now identified with a big bank, it would remain the friendly, local service they were used to only with more benefits. It was a huge success with significantly fewer closed accounts than anticipated.
Knowing the youth market was an essential aspect of the 2008 Presidential campaign, I developed this parody ad with former Onion editor Peter Koechly and director Doug Liman--while two fun celeb cameos helped generate an insane amount of free press. Essential, considering the ad buy from the PAC was a mere $150,000.
NY Times: Gossip Girl Stars in MoveOn Spot
MTV: Pro-Obama Spoof
Washington Post: Gossip Girl Stars Featured in new MoveOn Ad
NY Magazine: Gossip Girl Stars Shill for Obama
People: Laughs in Pro-Obama Ad
Mitsubishi: Pulse
Mitsubishi: Easy Listening