hsn

In their first branding campaign in more than a decade, we reintroduced HSN.com to an entirely new market of style-savvy shoppers who may have only known it as a site that supports a TV network. Or maybe they didn't know it at all. Now, it's a dedicated online shopping destination with great fashion, cool decor, and a decided lack of pretention--and thousands of new fans.

The line "It's Fun Here" resonates at a time that online shopping is either a ho-hum transactional experience, or a deathmatch to nab a limited-time offer before someone gets there first. The print campaign launched with great success in national fashion and lifestyle magazines, and the digital campaign has not only helped to change perception, it became the most successful the brand had ever run in terms of clicks and conversions.

ECD/CW: Liz Gumbinner | GCD/AD: Joseph Mazzaferro

WWD: HSN Launching Major Ad Campaign
AdAge: HSN Rebrands to Shake Dowdy Image
Tampa Bay Biz Journal: Vision, Rebranding...Leading to Growth for HSN