close-icon

ray-ban

The look, feel, and tagline of our Ray-Ban campaign we created with photographer Danny Clinch is still in use many years and several agencies later. Someone on eBay is even selling the original ads right now. Why not!

Unexpectedly cool: walking down a street in Sarajevo and seeing our billboard translated into Bosnian. 

GCD/CW: Liz Gumbinner | ACD/AD: Shane Millington