reflect

Wildly ahead of its time, reflect.com was P+G's first foray into interactive retail, with beauty products entirely customized and personalized online by the customer. 

The campaign was featured in Warren Berger's Advertising Today tome as a prediction of 21st century advertising. And he was right.

GCD/CW: Liz Gumbinner | ACD/AD: Tuesday Poliak | Illustrator: Trisha Krauss | Brilliant Tagline: Andy Hall

NY Times Article: A campaign stresses beauty products sold online.