Slynd

You know what sucks? How many women are limited in their choice of birth control, in part because pills aren't tested with women who have higher BMIs. Slynd is the only pill that's estrogen-free with a longer missed pill window. So I created their 2024 brand campaign, giving them a platform to spread a message of health equity and inclusion, even with extremely tight category regulations. Let's Love Every Body is a celebration of women of different ages, sizes, and lifestyles, brought to you by a pill that is -- as I wrote -- kinder to more kinds of bodies. 

With the help of the PR and agency team, the campaign has generated 335mm+ impressions in the first 3 months, or a 55% increase from the previous year. The final YouTube video has garnered 46mm views so far, and the site is now ranked in the top 20 most trafficked pharma sites in the U.S.

Designer: Megan Sheehan | Photog: Jessica Chou