universal orlando

Sometimes the best work happens when a client says, "what would you do to get as many people as possible to our website? You have a week."

This campaign began as an unbranded teaser driving to a iwantmyvacation.com microsite, followed by the reveal to drive to the brand's own site. It generated millions of visits, industry awards, and a lot of nice press.

CD/CW: Liz Gumbinner | CW: Melissa Blaser | AD: Anne Bioty Hilder | Director: Kevin Samuels

NY Times: Theme Parks Pitch Harried Workers [no firewall]
Creativity: Universal Orlando Advocates Vacations
MediaPost: I Love These Ads...