universal studios hollywood

Universal Studios came to us with a problem--how to get locals to stop thinking of them as a studio tour built years ago, and instead as a destination worth visiting over and over. 

Going over the incredible range of activities there, I helped develop the positioning "the entertainment capital of the entertainment capital." The best part (besides developing a wildly successful campaign) might have been getting to ride a mechanical bull during the shoot. Badly, I should add.

ECD/CW: Liz Gumbinner | CCO/AD: David Angelo | Dir: Alan White