The pitch challenge: A digital-first, social-heavy, hard-hitting retail campaign to better explain -- and sell -- Altra's most distinctive shoe. Also, their most polarizing shoe.
We created a beautiful connection between a brand "conceived of wild minds" and the benefit of that oddly wide toebox, which lets you run wild -- a perfect embodiment of the brand's rebel spirit.
They loved the spec work. They also wanted a local agency. It happens.